WELCOME TO THE WORLD OF CARHOLICS
MAKING CARS ART ONE PRODUCT AT A TIME
OUR STORY
From a mistake to a mission.
When Markus first came up with the idea of selling car parts, it all started in the summer of 2022. He ordered a pair of door projectors for himself but didn’t check his car beforehand. His Audi didn’t have factory-installed door lights, so the projectors couldn’t be used. Instead of letting them go to waste, he sold them in a Facebook group called Audiholics. They sold immediately. Encouraged by the quick sale and drawing from prior business ventures, he ordered more—and that’s how PuddleLights was born.
On September 14th, 2022, Markus officially established the company, and by December, Carholics came to life.
FIRST YEAR OF BUSINESS
HUSTLING TUNING PARTS
In our first year of business (2023), we didn’t produce any products ourselves. Instead, we imported high-demand items like PuddleLights, Starlight Kits, and car body parts. To ensure fast, quality service, we partnered with two of Finland's biggest tuning shops.
While balancing school, Markus worked tirelessly to make Carholics the largest tuning parts shop in Europe. Little did he know, the next year would see Carholics with the smallest catalogue ever.
Second year of business
OUR FIRST STEP TO MANUFACTURING
2024 was a challenging year, but hard work began to pay off. Our first in-house product, PushLocks—a quick-release license plate holder for Audi honeycomb grilles—was launched. It was the best of its kind, but we knew we needed something even bigger to stand out.
In April, inspiration struck, and we began designing a universal magnetic license plate holder: QuickPlate. We weren’t concerned about existing competition; we were determined to create the best product, just as we had done with PushLocks.
IN THE END...
HARD WORK ALWAYS PAYS OFF
On June 26th, QuickPlate was launched exclusively for Finnish customers. At that point, we didn’t even have proper product packaging, but we prioritized getting feedback from our customers and partners. Their ideas and suggestions drove us to make dozens of improvements.
On September 16th, we launched QuickPlate worldwide, and the reception exceeded all expectations. It sold out immediately, competitors lost their minds, and we haven’t looked back since.
Carholics and QuickPlate are living proof of what persistence, creativity, and giving back to the community can achieve.